ONE GOOD
DECISION.

LESS NOISE. MORE FLAVOR.

Original gourmet burger illustration
001 / THE ORIGINAL
The essentials. ↘The details. ↘
UNIT.

A good lunch should not need a long meeting. We kept the useful things, removed the noise, and made room for what matters. Honest ingredients. Clear choices. A little more time for your day.

A GOOD IDEA FOR
EVERY KIND OF APPETITE.

Classic.

ORIGINALOriginal gourmet burger illustration

Smoky.

A LITTLE HEATOriginal gourmet burger illustration

Garden.

PLANT-INSPIREDOriginal gourmet burger illustration

SIMPLE. DIRECT.
DOWN TO THE DETAILS.

Fictional menu specifications
Three choicesZero confusion
Thoughtful ingredientsEvery layer
Time saved decidingMore than you think
Ordering capabilityDemo only

ANYTHING ELSE?

What is UNIT?

A fictional food brand demonstrating an industrial design system: hard borders, huge technical type and a minimal color palette.

Can I place an order?

No. This is a design demonstration, with no purchase, payment or real restaurant.

Why so few choices?

Because a clear visual system lets the product and the message do the work.